Nothing opens first store in India in Bengaluru after Tiger Global funding

The two-story store showcases various hardware products and ongoing projects, allowing customers to purchase items and accessories directly. Selected products can also be customized to individual preferences.

Carl Pei, co-founder and CEO of Nothing, said the store is designed to present both the brand’s identity and manufacturing process experience. Customers can experience the production line process within the store. Tests such as USB connectivity and water resistance verification are also demonstrated.

The store features Nothing products as well as its affordable sub-brand CMF by Nothing. The latter is manufactured in collaboration with Indian design and manufacturing company Optiemus.

Pei stated that the two brands target different price ranges and customer segments. Nothing focuses on comparatively premium products, while CMF targets the broader market without compromising quality or design.

According to International Data Corporation, Nothing holds over 2 percent market share in India’s smartphone market and was the fastest-growing brand in the second quarter of last year, with supply increasing by 85 percent compared to the previous year.

This store marks the brand’s first retail presence outside the UK. Future stores are planned in Tokyo and New York, with dates yet to be announced.

The company has made significant investment progress, raising nearly $200 million in Series C funding last year led by Tiger Global, along with GV, Highland Europe, EQT, Latitude, I2BF, and Tapestry, bringing total funding to approximately $450 million.

Analysts suggest that establishing a direct retail presence in India will enhance Nothing’s brand recognition and strengthen customer relationships.